The objective is to maintain dominant position and further capture market share from the large unorganized refurbished segment of the IT IndustryProcure quality used-PCs from corporates and make them as good as new by refurbishing in order to re-sell the same with a unique warranty policy to SMBs (Small & Medium Businesses) as well as retail end users at substantially discounted prices compared to brand new PCs providing amazing value proposition to the consumersAlso build nationwide omni-channel presence in retail distribution, online & exclusive brick-and-mortar stores